Human Resources Business Partner

Business driven. People focused.

Meet the Founder

I’m Kasia Groves, founder of KG2 Consulting and a Human Resources Business Partner.

I work with business owners and leadership teams to bring more clarity and structure to how their teams operate, particularly when things start to feel more complex than they should.

That can show up as ongoing performance issues, unclear roles, inconsistent standards, or simply being pulled too far into the day-to-day management of people.

My role is to step in, understand what’s happening beneath the surface, and help put the right structure, expectations, and approach in place so things can run more smoothly.

It’s not about adding more HR.
It’s about helping the business run better.

Where I Add Value

As businesses grow, people and structure tend to become more complex.
What starts as small issues around roles, performance, or accountability, can begin to have a wider impact on how the business operates.
These are the areas I most often support.
When roles have evolved over time, it’s not always clear who is responsible for what.
This can lead to overlap, gaps, and decisions sitting in the wrong place.
I help bring clarity to roles, responsibilities, and how the team is structured so things run more smoothly.
When performance isn’t consistent, it’s often less about individuals and more about expectations not being clearly set or managed.
I support businesses to address performance issues in a way that is structured, fair, and aligned with how the business operates.
As businesses grow, managers are often expected to lead without clear guidance on how to manage people.
I work with business owners and leaders to build confidence, consistency, and clarity in how teams are managed.
Sometimes things feel harder than they should, but it’s not immediately clear why.
I step back and assess what’s happening across the team, structure, and workflow then provide a clear path forward.
When a business needs to change how it operates, it’s important to approach it properly.
I support the design and implementation of restructures, ensuring they are clear, compliant, and handled with care.
For businesses that have grown quickly, the foundations don’t always keep up.
I help ensure policies, contracts, and processes are aligned and fit for purpose — without overcomplicating things.
For businesses that want consistent support as they grow.
I act as a sounding board and partner across team, performance, and people decisions helping things stay on track as the business evolves.

Testimonials

“When you need Human Resources support to ensure your team is looked after, Kasia Groves from KG2 Consulting has the experience and skills that you need. You need to wear a lots of hats when running a business, and it is reassuring to know that there is someone you can trust with the people you care about. Kasia has strong interpersonal communication skills, which helps foster a positive work environment and effectively manage employee relations. She is excellent at helping to resolve conflicts and ensuring everyone involved achieves the best outcome possible. Whether you have a small or large team to manage, I highly recommend Kasia as your HR coach/ consultant.”

Dr SooJin Nam, Eyecare Kids
“Kasia has a wealth of knowledge about human resources, workplace laws, etc – areas a small business owner cannot be an expert in, but is expected by staff to be well versed in. Kasia is quick to respond, personable, and although I only had a very brief transaction with Kasia, speaking with her is like talking to your best friend who understands what you and your problems are. She has an amazing ability to make you feel comfortable in uncomfortable times, but also is able to give sound and effective advice.”

Dr Jessica Chi, Eyetech Optometrists
“Over the past three years, Neolink has seen tremendous growth and KG2 Consulting have been a key partner in ensuring we have had a tailored HR Strategy for a fast-growing business. With such an increase in staff members, Kasia has worked closely with Directors, General Management and our staff here at Neolink to ensure we had all of the right processes and policies in place to execute a HR Strategy that was scalable for the business. Kasia is someone that I personally highly recommend to not only other business owners but also to all HR teams - she brings a fresh perspective and tangible solutions that deliver strong results and engagement from all key stakeholders.”

Sean Crook, Director, Neolink
“We are extremely pleased with the services provided by KG2 Consulting. Kasia’s customised consultation approach, tailored to our business size, has been pivotal in helping us scale up in a healthy and sustainable manner. Kasia is an excellent communicator, fostering a sense of confidence within our team. Her professionalism and expertise have made a significant impact on our growth, and we highly recommend her services.”

-Michelle Park, CEO, LOHAS Australia

Published Articles

Aligning Goals: Getting Your Team on the Same Page

February 2026
Every optometry practice has one goal – great patient care – but not everyone’s taking the same route to get there. Human resources (HR) consultant Kasia Groves explains how aligning your team’s different perspectives can turn daily friction into smooth, shared momentum. Read the full article here.
Practical HR Strategies for Resolving Workplace Conflicts

Conflict in the workplace is unavoidable. Even in well-run practices with strong teams, differences in opinion, communication styles, and priorities will arise. Left unchecked, conflict can erode trust, reduce productivity, and impact patient care. Handled well, however, conflict can become an opportunity – one that clarifies expectations, strengthens relationships, and builds a healthier team culture. This guide outlines practical strategies for managing workplace conflict, using principles that can be applied in any clinical or business setting. Read the full article here.
Beyond the Interview: Hiring for Team Cultural Fit

July 2025
In a tight labour market, it’s tempting to hire based on credentials and availability alone. But in the optical sector – where patient care, team collaboration, and clinical innovation must align – the real challenge is finding people who not only ‘can’ do the job, but who are also the right fit for your team’s unique rhythm. Read the full article here.
Practice Excellence Through Staff Training Culture

April 2025
Every optometry practice has one goal – great patient care – but not everyone’s taking the same route to get there. Human resources (HR) consultant Kasia Groves explains how aligning your team’s different perspectives can turn daily friction into smooth, shared momentum. Read the full article here.
Building Teams: Strategies for Recruitment and Retention

December 2024
In today’s healthcare environment, particularly within the fields of ophthalmology and optometry, recruiting and retaining high performing talent is more crucial than ever.
Human resources specialist Kasia Groves believes practices that can successfully attract and retain talent with skills and knowledge in specific areas of clinical care not only improve patient outcomes but also secure their long-term business growth. Read the full article here.
Enhancing Eye Care through Cultural & Linguistic Diversity

September 2024
In the evolving landscape of healthcare, cultural and linguistic diversity is becoming increasingly important. Kasia Groves provides a handy checklist of existing resources that optometrists and ophthalmologists can use to cultivate a culturally competent and linguistically diverse team. Read the full article here.
Strategically Fostering Diversity & Inclusion in Diabetic Eye Care

July 2024
Fostering diversity and inclusion in healthcare practices isn’t merely a moral obligation but also a strategic business imperative.
With a focus on diabetic eye disease, this article delves into the critical importance of creating a diverse and inclusive environment in ophthalmic and optometric practices. By making patients with chronic conditions – specifically patients with diabetes – feel comfortable and valued, healthcare professionals can enhance patient outcomes, build trust, and ensure continuity of care. Read the full article here.
Fostering Staff Development and Engagement

January 2024
What are the keys to attracting and retaining great employees in a highly competitive market? Investing in them while engaging with them, writes Kasia Groves.
Here are some strategies and best practices for fostering staff development and engagement in the optometry industry, emphasising the importance of investing in employees’ growth and wellbeing. Read the full article here.